Nationally Recognised
Training
Course Duration
52 Weeks
Study Mode
Classroom
Intake
Monthly
Course Overview

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field.

  • The course will cover subjects in:
  • Developing a marketing plan and advertising campaign
  • Developing and implementing marketing plans and business plans
  • Managing finances and risks
  • Developing, implementing and maintaining WHS management systems

After successfully completing the Advanced Diploma of Marketing and Communication course, students will be equipped with the skills and knowledge needed to perform effectively in skills and knowledge needed be accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Entry Requirements

Australian Permanent Residents

  • Students must have successfully completed all core units in BSB52415 Diploma of Marketing and Communication
    Minimum 18 years of age
  • Successful completion of Year 12, (High School Certificate (HSC) or equivalent), or a Certificate IV in Business or equivalent or be a mature age (20 years of age and above)
  • Students need to demonstrate that they have a proficiency in English and a basic understanding of Maths. For students who cannot supply documented proof on their academic and English language proficiency, they will required to sit a Language, Literacy and Numeracy (LLN) Test prior to a place being offered in the course.

International Students

  • Students must have successfully completed all core units in BSB52415 Diploma of Marketing and Communication
    Minimum 18 years of age
  • It is essential that international students must exhibit a strong command of the English language.
  • Undertaken one of the following English Language Tests and met the minimum score.
    • International English Language Testing System (IELTS) with a minimum score of 5.5 in the Academic section and no band less than 5.0 for the other sections.
    • Test of English as a Foreign Language (TOEFL) Internet-Based Test must have scored 46 or higher
    • Pearson Test of English (PTE) must have scored 42 or higher
    • Cambridge English Advanced (CAE) ESOL test must have score 162 or higher.
    • Evidence that English is the medium of instruction at the student’s school and has been for the last two (2) years. The student has a satisfactory grade in the language.
  • If the student does not have current proof of one the above listed English Language Tests, they will be required to take an English Placement Test administered by Skills Australia Institute (SAI). The student’s Education Agent can manage the English Proficiency Exam on behalf of SAI.
Course Modules/units

To successfully complete the Advanced Diploma of Marketing and Communication, students must complete the following 12 units comprising of three (3) core units and nine (9) elective units.

Core Units
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
Elective Units
BSBMKG605 Evaluate international marketing opportunities
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBRSK501 Manage risk
BSBMKG607 Manage market research
Intake Dates
  • 2019: 7 Jan, 28 Jan, 18 Feb, 8 Apr, 29 Apr, 20 May, 8 Jul, 29 Jul, 19 Aug, 7 Oct, 28 Oct, 18 Nov
  • 2020: 6 Jan, 27 Jan, 17 Feb, 6 Apr, 27 Apr, 18 May, 6 Jul, 27 Jul, 17 Aug, 5 Oct, 26 Oct, 16 Nov
  • 2021: 4 Jan, 25 Jan, 15 Feb, 5 Apr, 26 Apr, 17 May, 5 Jul, 26 Jul, 16 Aug, 4 Oct, 25 Oct, 15 Nov
Course Duration

52 Weeks Two (2) Semesters = 26 weeks each Consisting of:

  • Four (4) Terms of Study = 10 weeks each, plus
  • A three (3) week break at the end of each Term = 12 weeks.
Course Cost
Course Location
Perth Campus
10 Victoria Avenue, Perth WA – 6000
Adelaide Campus
Level 1, East 50 Grenfell Street, Zurich House, Adelaide SA – 5000
Career Opportunities

After successfully completing the Advanced Diploma of Marketing and Communication students will be able to work in the following job roles:

  • Account Director (Advertising)
  • Global Account Manager
  • Marketing Manager
  • Marketing Director
  • Advertising Account Manager
Assessment

The Assessment Process is based on the principles of competency based training. The performance of learners is assessed on their ability to perform the task(s) to industry standards. In order to ensure the principles of validity are upheld variety of learning styles and a range of assessment strategies are used.

Assessment for each unit of competency will be through a combination of classroom based and work placement tasks. Classroom based assessments include but are not limited to:

  • Classroom Exercises
  • Assignments
  • Practical Demonstrations
  • Group Activities
  • Projects
  • Verbal and/or Written Questions

Students are advised well in advance of the assessment activities and a student may put forward for consideration, any special needs they may have. The assessment criterion is documented in all units and workbooks. Dates of the assessments are provided on the first day of class along with a timetable. Students may be assessed by a combination of continuous assessments and examinations. Continuous assessments may be based on competencies and marks or a combination of both.

Payment Option

Payment Options

If you wish to accept the offer, you need to sign the Acceptance of Offer form together with the minimum payment of fees. You can use the following payment methods:

  • Cash or EFTPOS in person at SAI’s Perth campus
  • Credit Card (Visa or MasterCard) via PayPal on the student invoice

We accept credit card payments (Visa or MasterCard only) and a 1% surcharge will be added to the total amount. You can download our Credit Card Authorisation form HERE

Bank draft or money order payable to “Skills Australia Institute” and send to SAI’s Perth campus (all bank drafts must be in $AUD Australian dollars to an Australian bank)

Electronic Bank transfer (Telegraphic Transfer) from an overseas bank account

Bank Account Details:

Name of Bank: Commonwealth Bank
Branch Address: 413 Albany Highway
Victoria Park WA 6100
Australia
Account Name: Excellent Accounts Pty Ltd ( Skills Australia Institute )
BSB: 066128
Account Number: 10626125
SWIFT Code for International Transfer: CTBAAU2S (For International Transfer Only)

Note:

All fees must be paid in Australian dollars. Please put your full name or invoice number as reference. An official receipt will be sent to you once your payment is verified. To confirm your payment, please email a copy of the bank transfer receipt to info@skillsaustralia.edu.au

Further Studies

Successful completion of the Advanced Diploma Marketing and Communication will lay a foundation for successful students to progress into a range of other Advanced Diploma qualifications.

Skills Australia Institute has Institutional Pathway Agreement with Sheridan College for higher studies.
Note: Study pathways may include qualifications or courses that may not be offered at Skills Australia Institute.

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field.

  • The course will cover subjects in:
  • Developing a marketing plan and advertising campaign
  • Developing and implementing marketing plans and business plans
  • Managing finances and risks
  • Developing, implementing and maintaining WHS management systems

After successfully completing the Advanced Diploma of Marketing and Communication course, students will be equipped with the skills and knowledge needed to perform effectively in skills and knowledge needed be accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Australian Permanent Residents

  • Students must have successfully completed all core units in BSB52415 Diploma of Marketing and Communication
    Minimum 18 years of age
  • Successful completion of Year 12, (High School Certificate (HSC) or equivalent), or a Certificate IV in Business or equivalent or be a mature age (20 years of age and above)
  • Students need to demonstrate that they have a proficiency in English and a basic understanding of Maths. For students who cannot supply documented proof on their academic and English language proficiency, they will required to sit a Language, Literacy and Numeracy (LLN) Test prior to a place being offered in the course.

International Students

  • Students must have successfully completed all core units in BSB52415 Diploma of Marketing and Communication
    Minimum 18 years of age
  • It is essential that international students must exhibit a strong command of the English language.
  • Undertaken one of the following English Language Tests and met the minimum score.
    • International English Language Testing System (IELTS) with a minimum score of 5.5 in the Academic section and no band less than 5.0 for the other sections.
    • Test of English as a Foreign Language (TOEFL) Internet-Based Test must have scored 46 or higher
    • Pearson Test of English (PTE) must have scored 42 or higher
    • Cambridge English Advanced (CAE) ESOL test must have score 162 or higher.
    • Evidence that English is the medium of instruction at the student’s school and has been for the last two (2) years. The student has a satisfactory grade in the language.
  • If the student does not have current proof of one the above listed English Language Tests, they will be required to take an English Placement Test administered by Skills Australia Institute (SAI). The student’s Education Agent can manage the English Proficiency Exam on behalf of SAI.

To successfully complete the Advanced Diploma of Marketing and Communication, students must complete the following 12 units comprising of three (3) core units and nine (9) elective units.

Core Units
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
Elective Units
BSBMKG605 Evaluate international marketing opportunities
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBRSK501 Manage risk
BSBMKG607 Manage market research
  • 2019: 7 Jan, 28 Jan, 18 Feb, 8 Apr, 29 Apr, 20 May, 8 Jul, 29 Jul, 19 Aug, 7 Oct, 28 Oct, 18 Nov
  • 2020: 6 Jan, 27 Jan, 17 Feb, 6 Apr, 27 Apr, 18 May, 6 Jul, 27 Jul, 17 Aug, 5 Oct, 26 Oct, 16 Nov
  • 2021: 4 Jan, 25 Jan, 15 Feb, 5 Apr, 26 Apr, 17 May, 5 Jul, 26 Jul, 16 Aug, 4 Oct, 25 Oct, 15 Nov

52 Weeks Two (2) Semesters = 26 weeks each Consisting of:

  • Four (4) Terms of Study = 10 weeks each, plus
  • A three (3) week break at the end of each Term = 12 weeks.
Perth Campus
10 Victoria Avenue, Perth WA – 6000
Adelaide Campus
Level 1, East 50 Grenfell Street, Zurich House, Adelaide SA – 5000

After successfully completing the Advanced Diploma of Marketing and Communication students will be able to work in the following job roles:

  • Account Director (Advertising)
  • Global Account Manager
  • Marketing Manager
  • Marketing Director
  • Advertising Account Manager

The Assessment Process is based on the principles of competency based training. The performance of learners is assessed on their ability to perform the task(s) to industry standards. In order to ensure the principles of validity are upheld variety of learning styles and a range of assessment strategies are used.

Assessment for each unit of competency will be through a combination of classroom based and work placement tasks. Classroom based assessments include but are not limited to:

  • Classroom Exercises
  • Assignments
  • Practical Demonstrations
  • Group Activities
  • Projects
  • Verbal and/or Written Questions

Students are advised well in advance of the assessment activities and a student may put forward for consideration, any special needs they may have. The assessment criterion is documented in all units and workbooks. Dates of the assessments are provided on the first day of class along with a timetable. Students may be assessed by a combination of continuous assessments and examinations. Continuous assessments may be based on competencies and marks or a combination of both.

Payment Options

If you wish to accept the offer, you need to sign the Acceptance of Offer form together with the minimum payment of fees. You can use the following payment methods:

  • Cash or EFTPOS in person at SAI’s Perth campus
  • Credit Card (Visa or MasterCard) via PayPal on the student invoice

We accept credit card payments (Visa or MasterCard only) and a 1% surcharge will be added to the total amount. You can download our Credit Card Authorisation form HERE

Bank draft or money order payable to “Skills Australia Institute” and send to SAI’s Perth campus (all bank drafts must be in $AUD Australian dollars to an Australian bank)

Electronic Bank transfer (Telegraphic Transfer) from an overseas bank account

Bank Account Details:

Name of Bank: Commonwealth Bank
Branch Address: 413 Albany Highway
Victoria Park WA 6100
Australia
Account Name: Excellent Accounts Pty Ltd ( Skills Australia Institute )
BSB: 066128
Account Number: 10626125
SWIFT Code for International Transfer: CTBAAU2S (For International Transfer Only)

Note:

All fees must be paid in Australian dollars. Please put your full name or invoice number as reference. An official receipt will be sent to you once your payment is verified. To confirm your payment, please email a copy of the bank transfer receipt to info@skillsaustralia.edu.au

Successful completion of the Advanced Diploma Marketing and Communication will lay a foundation for successful students to progress into a range of other Advanced Diploma qualifications.

Skills Australia Institute has Institutional Pathway Agreement with Sheridan College for higher studies.
Note: Study pathways may include qualifications or courses that may not be offered at Skills Australia Institute.

Inquire Now
Please complete the form for further information on the courses and prices. We are more than happy to assist you with your enquiry.
Our Campus
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Perth
ADELAIDE
  • RTO Number 52010
  • CRICOS Code 03548F
ABN : 78 126 274 682
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